What are Corporate Videos?
Corporate videos are visual communication tools businesses or organizations create for various purposes, such as marketing, training, internal communication, or brand promotion.
These videos typically feature professional production quality and are tailored to the company’s purpose, identity, values, and objectives to generate leads.
These videos can take on diverse formats, including promotional videos, FAQ videos, training videos, internal communication videos, tradeshow videos, recruitment videos, testimonial videos, and more.
Why Do You Need One?
A corporate video is essential for effective communication, enhanced branding, increased engagement, wider reach, training, and gaining a competitive advantage. It provides a dynamic and engaging way to convey messages, reinforce brand identity, and capture audience attention.
By leveraging visuals, storytelling, and emotions, social media videos can attract new customers, educate existing and new employees, and differentiate businesses in a competitive market.
10 Main Types of Corporate Videos
1. Company Profile Video
A company profile video is a concise yet compelling business overview highlighting the company’s history, mission, values, and key offerings. It serves as a visual representation of the organization’s identity and introduces the company to potential clients, partners, and stakeholders.
Key Features:
It introduces the company’s history, including its founding date, major milestones, mission, future vision, and core values.
Showcase of key products or services and company policy offered.
Testimonials or interviews with key team members showcasing the company’s expertise and credibility.
2. Explainer Video
A corporate explainer video is a short, animated, or live-action video specifically designed to elucidate complex corporate concepts, processes, products, or services in a clear and engaging manner. Video marketing is a great tool for businesses to communicate their message effectively and not lose interest.
Key Features:
Simplification of intricate corporate topics or processes into easily digestible chunks of information.
Utilization of captivating visuals through animations, illustrations, or live-action footage.
Easy sharing across corporate communication channels, ensuring widespread dissemination and accessibility among corporate stakeholders.
3. Promotional Video
A corporate promotional video is a dynamic and essential tool for video marketing. It is designed to showcase a company’s product, service, achievements, or brand image to its new clients.
A great video is a compelling means of generating interest, attracting potential customers, and enhancing brand visibility and reputation at specific events.
Key Features:
Captivating visuals and engaging storytelling techniques to grab and maintain viewer attention throughout the video.
Showcasing the company’s key products, services, or solutions at corporate events.
Integration of branding elements, including logos, colors, and corporate identity, to reinforce brand recognition and recall.
4. Testimonial Video
A corporate testimonial video is a compelling visual presentation featuring satisfied clients, partners, or employees sharing their positive experiences and feedback about a company’s products, services, or corporate culture.
Key Features:
Authentic and genuine testimonials from real clients, partners, or employees, providing firsthand accounts of their experiences with the company.
Emotional storytelling techniques emphasize the transformative impact of the company’s products, services, or culture to create consumer awareness.
Incorporation of experiences and benefits associated with the company in a positive light.
5. How-To Video
A corporate how-to video is an instructional visual resource designed to guide viewers through specific processes, tasks, or procedures related to a company’s products, services, or operations.
The how-to video content contains clear, concise step-by-step instructions, empowering viewers to use or implement the company’s offerings effectively.
Key Features:
Clear and structured step-by-step process or procedure presentation for utmost audience engagement.
Narration or on-screen text providing explanations and instructions to accompany the particular product demonstration video, catering to different learning preferences.
Optimization for various viewing platforms and devices, ensuring compatibility and seamless viewing experiences across desktops, laptops, tablets, and smartphones.
6. Internal Communication Video
A corporate internal communication video is a strategic visual tool for conveying important messages, internal procedures, updates, announcements, or training materials within a company’s internal network.
A training video serves as an effective means of disseminating information, fostering employee engagement, and promoting a sense of unity and alignment among team members.
Key Features:
Tailor content to specific employee demographics or departments to ensure relevance and resonance with different audience segments.
Incorporate storytelling techniques in a company culture video to humanize corporate messages and evoke emotional connection and empathy among employees during corporate events.
Provide employee feedback and dialogue opportunities through comments, surveys, or discussion forums integrated into the video platform.
7. Financial Video
A financial video is a specialized visual resource that conveys information, insights, or analysis related to financial topics, markets, or investments. Creating bank and financial ads to educate, inform, and guide viewers can help them make informed financial decisions. Check these financial services ad examples.
Key Features:
Financial data, trends, and analysis are presented clearly and understandably, catering to viewers with varying levels of financial literacy.
This section covers various financial topics, including personal finance, investment strategies, investor relations, target market updates, economic and industry trends, and regulatory changes.
Incorporation of real-life case studies, examples, or scenarios to demonstrate the practical application of financial principles and strategies.
8. Social Media Video
A corporate social media video is visually compelling content specifically tailored for sharing on corporate social media channels. Product videos promote the company’s brand, products, services, or initiatives, engage with the audience, and enhance brand visibility and reputation within the social channels.
Key Features:
Concise and engaging content designed to capture and retain viewers’ attention amidst the fast-paced nature of social media platforms.
Integration of visually appealing elements such as vibrant colors, dynamic animations, or captivating visuals to stand out in crowded social media feeds.
Adaptation of product video length and format to align with the specific requirements and best practices of each social media platform (e.g., square format for Instagram, vertical format for TikTok).
9. Corporate Social Responsibility Video
Corporate social responsibility videos visually represent a company’s commitment to ethical, environmental, and social responsibility initiatives. They showcase the company’s efforts to impact society, communities, and the environment positively.
Key Features:
Presentation of the company’s CSR initiatives, projects, company history, or partnerships to address social, environmental, or community challenges.
Use of storytelling techniques to convey the company’s motivation, values, and impact on society, fostering empathy and connection with the audience.
Collaboration with nonprofit organizations, community partners, or other stakeholders to amplify the reach and impact of CSR initiatives.
10. Recruitment Video
A recruitment video is a dynamic visual presentation to attract top talent to join a company’s workforce. These videos showcase the company culture, values, work environment, career opportunities, and employee benefits to engage potential employees and encourage them to apply for open positions.
Key Features:
Introduction to the company’s culture, values, and mission, providing insight into what sets the organization apart as an employer of choice.
Highlighting the company’s workplace environment, facilities, and amenities.
Showcase day-in-the-life scenarios or a behind-the-scenes video to provide a realistic preview of working at the company.